University Typography

Typography is essential to the University’s identity. The following typefaces are authorized for use at Northeastern Illinois University. No other fonts outside of the list below may be used for body copy or in conjunction with the Northeastern logo. Body copy refers to the main text in your communication material.

The consistent use of our selected typefaces helps to ensure the legibility of all our communications, while also contributing to the overall look and feel of our visual style.

Aleo fonts should be used in headlines (Black or Extra Bold), or can be used in sub heads or call-outs. Aleo font will replace Helserif fonts from the previous brand guidelines. Under no circumstances may another font be substituted for Aleo.

Helvetica fonts could be used in headlines, sub heads or body copy. Helvetica Condensed fonts could be used in headlines, sub heads or body copy, especially where space is limited. If Helvetica is not available please use Arial or Univers fonts.

Special Fonts and Usage

Selecting the right font for your brand message communicates your identity before a single word is read. Specific typographic styles evoke distinct psychological triggers. These special fonts are reserved for specific brand needs like formal invites, presidential letters or decorative accents. These fonts should not be used in regular university marketing materials.

ITC Garamond should only be used in special applications like official Presidential documents. This serif typeface is for special uses such as letters, books or other publications with an extensive amount of body copy. This font can also be used to add formality to a publication. NOTE: For correspondence or other formal projects, if Garamond is not available, Georgia may be used as a substitute.

Holiday and Good Karma script fonts should only be used in special projects like invitations or approved applications.

Indie Regular script font should only be used for university spirit related materials or to accompany the Goldie icon.