Northeastern Illinois University Brand 101

Sending the Right Message

Please refer to the Messaging tab to learn about Northeastern's messaging, editorial style and approved statements. The five key message points are highlighted in this section to help guide you in creating content for the web and publications. Editorial standards cover frequently used word choices, Northeastern-specific naming conventions, and common grammar and punctuation rules. The Approved Statements About the University section includes authorized statements to be used as written in communication pieces; for example, the University's mission and vision statements.

Elemental Breakdown

The Graphic Elements tab is your “one stop shop” to learn about Northeastern's official visual elements. You will be able to access and download graphic components such as Northeastern's logo and social media icons. When creating communication pieces, use the authorized color palette and typography in your design according to Northeastern specifications. Additional visual standards and downloads are available in this section. 

To learn more about the approved use of the Northeastern Illinois University name, logo and icon, please review the official University Brand and Trademarked Property Policy.

I'm Stuck … Where Do I Begin?

Check Out Our New Templates on Marq (formerly Lucidpress)

You can now create your own print or electronic publications such flyers, brochures, postcards or stationery through Marq! To learn more about our branded templates on Marq, visit the Downloadable Templates webpage. These options allow you to bypass the job request form, and give you immediate solutions to most of your needs.

Meet Us Halfway

Based on project scope, not all project needs will be met through Marq. Marketing will help address your needs. If you require a consultation, fill out our form and Marketing will contact you to set up an initial meeting.

University Marketing: First Contact

To request a hard copy of our quick reference style guide or if you have questions and/or suggestions on how to improve our services, please email