University Logo
The following pages demonstrate the various ways the logo may be used. To learn more about the approved use of the Northeastern Illinois University name, logo and icon, please review the official University Brand and Trademarked Property Policy.
Our Logo
The Northeastern Illinois University logo is available in two formats to provide flexibility. Use logos according to their intended purposes only.
- HORIZONTAL (PRIMARY): The Stacked Horizontal logo is Northeastern Illinois University’s primary logo and should be used whenever possible.
- STACKED VERTICAL: The Stacked Vertical logo serves as an alternative to the primary logo and should be used when horizontal space is limited
Logo Usage
CLEAR SPACE AND SIZING: Clear space is the area surrounding a logo that is kept free of other graphics, partner identities and typography. It plays an essential role in ensuring the university logo is easy to recognize in all communications. As illustrated below, the minimum clear space surrounding the logo is measured by the height of the “N” in the logo. The logo must be sized large enough to be easily read in every application. While minimum size are specified, the logo should generally appear larger than the minimum size.
Logo Variations
The Northeastern Illinois University logo should remain clear and look consistent no matter how it is displayed. These variations ensure the logo will remain readable when the color of the background or logo is changed. Please use only this approved set of color options on the backgrounds indicated.
LOGO FOR DARK BACKGROUNDS: When placed against a dark background, use the variations shown in the NEIU Blue, Gold or Rich Black blocks. The variations are crafted to display the full detail of the logo on dark backgrounds.
Logo Misuse
EXAMPLES OF WHAT NOT TO DO: To preserve brand integrity, there are strict limitations on altering the NEIU logo. The examples below illustrate some, but not all, potential misuses of the logo. Altering the logo, apart from proportional scaling, is considered misuse.
Retired Logos
Over the years the Northeastern logo has evolved. However, to remain consistent with current brand practices, do not use any of the retired logos below.
