The University logo is comprised of two elements: the University wordmark and the University icon. The “N” is the key element in the Northeastern logo; it represents Northeastern’s history and traditions. The following pages demonstrate the various ways the logo may be used.
The University logo is the primary mark used to represent Northeastern Illinois University. It is the preferred mark to be used on all marketing materials.
The stand-alone University wordmark is used for graphic purposes and when space limits the proper use of the primary logo. Contact University Marketing in order to use the wordmark.
The University icon may be used on official University documents and branding materials; however, you must contact University Marketing in order to use the icon.
The “Clear Zone”
The Northeastern Illinois University logo must maintain an established “clear zone.” As seen below, the “clear zone” around the logo must equal one quarter of an inch (.25”) or more. No type or other artwork should come within the clear zone. This zone is intended to maintain the logo’s integrity and to avoid visual distractions.
Logo Use and Placement
When using the logo it is very important to make sure that it has not been stretched or distorted when placed into a document. When viewed, both the height and width should read 100 percent. All fonts should match the accepted logotype. No fonts may be substituted.
The standard one-color Northeastern Illinois University logo is black, white or Pantone 293 C. In special cases, an alternative swatch from Northeastern’s color palette may also be used. Under any circumstance, colors outside of the official Northeastern color palette are not acceptable.
Using the Logo Over Colors and Images
For visibility, it is strongly recommended that the University logo be white when placed on a dark valued background or image. In turn, the University logo should be a dark color (such as Pantone 293 C) when it is being used on white background, or any other light tone. In all instances, the logo must remain clear of visual clutter and legible.
Logo - Color
Logo - Blue
Logo - Black
Logo - White
Logo - Color (Vertical)
Logo - Blue (Vertical)
Logo - Black (Vertical):