What is branding and why does Northeastern need to brand itself?
Branding is an ongoing strategic process of presenting an entity using written and visual elements to help form perceptions among its targeted audience. Northeastern’s brand exemplifies who we are, our mission and values, and how our communities perceive us. By moving away from fragmented messages and conflicting images, Northeastern is unifying and fortifying its brand standards across the University. A collective effort in sustaining the Northeastern brand aids in local, national and international recognition.
How does this impact the website and email addresses?
Northeastern will continue using neiu.edu and @neiu.edu; however, the current brand elements will be utilized throughout publications and the website.
How do I get letterhead, envelopes and business cards?
Can I keep or create a custom logo for my department/college/unit?
Northeastern is reviewing the use of department/college/unit logos. To better align the goals of the University, minimal secondary logos will be permitted. However, the official Northeastern Illinois University logo must be used on all print and Web publications.
Where can I get the electronic files of the Northeastern logo to use in my print and Web publications?
Electronic files are available for download under the Graphic Elements tab.
We have the old Northeastern logo on a lot of things, such as T-shirts, stationery, publications, etc. Is there a transition period before we switch to the current Northeastern logo?
Please begin implementing the current logo and phase out the old logo as quickly as possible. To minimize confusion and conflicting images, all Northeastern departments/colleges/units must transition to the current brand identity elements.
Do I have to use the downloadable templates or can Marketing continue creating my materials as in the past?
Please use the downloadable templates provided for your publications. However, if your project is in the scope of a larger initiative, please complete the Marketing Request so that we can assess your request and discuss your options.
How do I access the fonts needed for the downloadable templates?
What if I don’t have or know how to work with Adobe InDesign?
For user convenience, templates are also available in Microsoft Word. If you need training for any of the templates provided, please visit us during our open office hours on Wednesdays 2:00-4:00 p.m. or email firstname.lastname@example.org to schedule an appointment.
If I don't have Adobe Creative Suite, can I still use the downloadable graphic elements?
Yes. PNG and JPG files are compatible with other software programs.
When can I use colors outside of Northeastern’s official color palette?
To maintain visual consistency, unofficial colors are not permissible. Please refer to the Color Palette to view the University colors.
If I take my own photos, can I use them in print and Web publications?
Yes. Please note: Images for print must be high-quality, 300dpi and CMYK format. Images for the Web must be high-quality, 72dpi and RGB format. All photos must be approved by Marketing prior to use.
Can I create a social media (Facebook, Twitter, etc.) account for my department/college/unit?
Please contact Public Relations for a consultation.
What if I have more questions?
Questions that are not answered on this website should be sent to email@example.com.