Jody Ahlm

I work on a team of User Experience (UX) researchers and designers within a global market research company called Ipsos. We do research for a wide variety of companies and organizations to help them design new products and improve existing products, websites and apps. My work includes helping clients figure out what kind of research they need; conducting qualitative research such as interviews, diary studies and focus groups; collaborating with project managers, survey researchers and designers; and writing reports based on the research I conduct. I rely heavily on my sociological research skills, but also the way sociology teaches us to understand people as embedded in social structures and not as isolated individuals. This informs everything I do at work, including both my research and how I navigate the workplace.