The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The College of Business and Technology has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Technology is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Technology.

Program Benefits

The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.

Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation.

Career Options

The knowledge and skills developed in the Marketing major can qualify students for a variety of career areas. A sample of the jobs after graduation include:

  • Personal Selling
  • Retail Management
  • Distribution Planning
  • Customer Service
  • Advertising/Sales Promotion
  • Product/Brand Management
  • Digital and Social Media Marketing
  • Telemarketing
  • Franchise Unit Management

Northeastern's Career Developmemt empowers students and alumni by providing excellent opportunities for career exploration.

For more detailed career information, visit the U.S. Department of Labor Occupational Outlook Handbook.

Academic Catalog Information

Take a closer look at the Bachelor of Science in Marketing and the courses offered toward the degree.

Marketing, B.S.

Department and Contact Information

If you are interested in the program or have questions, please contact Management and Marketing at (773) 442-6120.

Management and Marketing

About Northeastern

Northeastern Illinois University is home to students from all corners of the world and is one of the most ethnically diverse universities in the nation. Our small class sizes, flexible schedules and dedicated faculty can help you succeed in your studies.

We offer an education with value.

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