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Marketing
deals with the strategic and tactical
planning activities of organizations for developing, pricing, promoting,
and distributing goods to meet the needs of customers through
commercial exchanges. Service and non-profit marketing are also considered.
Prerequisites
for all business major and minor programs include completing eight
Foundation
courses with a grade point average of 2.5 or higher and a grade of "C'
or better in each course, and a minimum 2.0 cumulative grade point average
for all course work at NEIU.
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Requirements for a Bachelor of Science Degree in Management: |
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FOUNDATION
COURSES (not included in the credit hour total) |
25
credit hours |
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CORE
COURSES |
36
credit hours |
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REQUIRED
MAJOR COURSES |
12
credit hours |
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MKTG 351 |
Consumer
Behavior |
3 credit hours |
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MKTG 353 |
Marketing Research |
3 credit hours |
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MKTG 358 |
International Marketing |
3 credit hours |
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MNGT 359 |
Marketing Management |
3 credit hours |
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MNGT 393 |
Strategic
Management |
3 credit hours |
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ELECTIVES FROM THE FOLLOWING: |
9
credit hours |
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MKTG 352 |
Advertising |
3 credit hours |
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MKTG 354 |
Personal Selling |
3 credit hours |
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MKTG 355 |
Electronic Commerce |
3 credit hours |
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MKTG 356 |
Retail Management |
3 credit hours |
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MKTG 357 |
Sales Management |
3 credit hours |
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MKTG 360 |
Marketing Channels |
3 credit hours |
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MKTG 366 |
Business to Business Marketing |
3 credit hours |
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*MNGT 378 |
Women in Management |
3 credit hours |
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*MNGT 354 |
Logistics Management |
3 credit hours |
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*MNGT 357 |
Purchasing Management |
3 credit hours |
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*MNGT 380 |
Entrepreneurship |
3 credit hours |
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*MNGT 399 |
Management of Change |
3 credit hours |
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TOTAL
CREDIT HOURS FOR MANAGEMENT MAJOR |
60 credit
hours |
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*Up to
two non-Marketing courses, as indicated by the asterisk (*) above, may
be applied as electives towards the Major in Marketing for the Bachelor
of Science Degree. |
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Requirements
for a Minor in Marketing |
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FOUNDATION
COURSES (not included in the credit hour total) |
25 credit hours |
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REQUIRED
COURSES |
9 credit
hours |
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MKTG 350 |
Principles
of Marketing |
3 credit hours |
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MKTG 351 |
Consumer
Behavior |
3 credit hours |
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MKTG 359 |
Marketing Management |
3 credit hours |
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| THREE
COURSES FROM THE FOLLOWING: |
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MKTG 350 |
Advertising |
3 credit hours |
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MKTG 357 |
Sales
Management |
3 credit hours |
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| THREE
COURSES FROM THE FOLLOWING: |
9
credit hours |
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+MKTG 352 |
Advertising |
3 credit hours |
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MKTG 353 |
Marketing
Research |
3 credit hours |
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MKTG 354 |
Personal Selling |
3 credit hours |
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MKTG 356 |
Retail Management |
3 credit hours |
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MKTG 357 |
Sales Management |
3 credit hours |
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MKTG 358 |
International Marketing |
3 credit hours |
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MKTG 360 |
Marketing Channels |
3 credit hours |
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MKTG 366 |
Business to Business Marketing |
3 credit hours |
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+Can only count once toward Marketing Minor. |
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TOTAL
CREDIT HOURS FOR MARKETING MINOR 21 credit hours |
21 credit hours
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Minors require completion of the eight Foundation Courses
See Foundation Courses page for details! |
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