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College of Business and Management

THE MARKETING MAJOR
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Undergraduate Programs
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Marketing deals with the strategic and tactical planning activities of organizations for developing, pricing, promoting, and distributing goods to meet the needs of customers through commercial exchanges. Service and non-profit marketing are also considered.

Prerequisites for all business major and minor programs include completing eight Foundation courses with a grade point average of 2.5 or higher and a grade of "C' or better in each course, and a minimum 2.0 cumulative grade point average for all course work at NEIU.

The program components leading to a Bachelor of Science degree with a major in Marketing are:
CORE
COURSES
REQUIRED
MAJOR COURSES
ELECTIVES
(3 REQUIRED)
ACTG 201

Introduction to Financial Accounting (also in Foundation)

 MKTG 351 Consumer Behavior MKTG 352 Advertising
ACTG 202

Introduction to Managerial Accounting (also in Foundation)

 MKTG 353 Marketing Research MKTG 354 Personal Selling
BLAW 285 Legal Environment of Business (also in Foundation) MKTG 358 International Marketing MKTG 355 E-Commerce
ECON 215 Principles of Macroeconomics MKTG 359 Marketing Management MKTG 356 Retail Management
ECON 217 Principles of Microeconomics (also in Foundation) MNGT 393 Strategic Management MKTG 357 Sales Management
ABF 350 Management Information Systems   MKTG 360 Marketing Channels
FINA 360 Principles of Financial Management I MKTG 366 Business-to-Business Marketing
MNGT 370 Principles of Management MNGT 354 Logistics Management (up to 2 non-Marketing courses may be applied as major electives)
MKTG 350 Principles of Marketing MNGT 356 Forecasting Methods (up to 2 non-Marketing courses may be applied as major electives)
MNGT 368 Business Statistics MNGT 357 Purchasing Management (up to 2 non-Marketing courses may be applied as major electives)
MNGT 377 Production/Operations Management MNGT 378 Women in Management (up to 2 non-Marketing courses may be applied as major electives)
MNGT 379 Operations Research MNGT 380 Entrepreneurship (up to 2 non-Marketing courses may be applied as major electives)
MNGT 399 Management of Change (up to 2 non-Marketing courses may be applied as major electives)
G&ES 350 Marketing Geography (up to 2 non-Marketing courses may be applied as major electives)
 
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