COBM

COBM-414 Management Consulting, 3 cr.
The philosophy, concepts, techniques and processes underlying management consulting practice in business and other operations. Topics include client's problem identification, proposal development, data collection and analysis, and communicating to the client appropriate solution and implementation recommendations. Project management and interpersonal skills needed to be a successful management consultant, as well as ethical issues of the management consulting profession, will also be addressed. Case studies, software tools and guest lecturers will be used in the course. Prereq: Completion of all Phase I courses or equivalent plus a minimum of nine credit hours of Phase II courses, which must include MNGT 402 (Applied Business Research) if an MBA student, or ACTG 430 (Research Methodology in Accounting) if an MSA student, but not both of these courses.

MNGT-201 Business and the Free Enterprise System, 3 cr.
Insight into the role of the free enterprise system in society and economy. Functions and operations of business firms are analyzed for career opportunities in business and industry. Recommended for intended business majors. Does not fulfill major or minor elective.

MNGT-354 Logistics Management, 3 cr.
Introduction to the business logistics environment. Detailed coverage of the use of concepts and quantitative techniques in facility location, distribution, warehousing, scheduling, order processing, storage, material handling and other logistics design and operating decisions. Prereq: MNGT-377.

MNGT-357 Purchasing Management, 3 cr.
This course focuses on the industrial purchasing function. Topics such as the organization of the purchasing department, purchasing techniques, vendor selection, determination of "quality" value analysis, quality control, inventory control, reciprocity will be covered. Cases are used to provide a better understanding of purchasing. Prereq.: MNGT-370 and MNGT-377.

MNGT-368 Business Statistics, 3 cr.
Quantitative methods specifically applied to management, marketing, finance, and accounting problems. Topics covered include basic probability theory, measurement and scaling, descriptive statistics, correlation, estimation, testing hypotheses, confidence intervals for mean, and regression. The use of personal computers as decision making aids will be emphasized. Prereq.: MATH-110 and MATH-111.

MNGT-370 Principles of Management, 3 cr.
An introductory course in the management of organizations. This course attempts to develop a broad-scoped, integrated understanding of organizations and their management. Traditional and current theories of organizational management are examined. Special attention will be given to the planning, organizing, staffing, leading, and controlling functions of management. Topics also include career development; the external environment; business and society; and the international environment. While the focus is on management in business organizations, the concepts are applicable to other types of complex organizations, notably government agencies, hospitals, nonprofit organizations, international business, etc. Prereq.: All Foundation Courses completed.

MNGT-371 Organizational Behavior, 3 cr.
A broad survey analyzing the contributions of behavioral science to management and administration. Topics stressed are scientific method in organizational research, individual and group dimensions of organizational behavior, decision making, barriers to communication, work motivation, intergroup conflict, leadership, organizational climate and development, and analysis of power in organizations. Role playing, simulations, class exercises, and case studies are used. Prereq.: MNGT-370.

MNGT-372 Organization Theory and Design, 3 cr.
This course approaches the study of business organizations and their management from a macro perspective. The focus of organization theory is to study the structure and design of organizations. Students are presented with both the descriptive and prescriptive aspects of the discipline in order to provide insight into the planning and designing of organizations for effectiveness. Prereq.: MNGT-370.

MNGT-373 Personnel Administration, 3 cr.
Organization and operation of the personnel department. Role of the personnel department in the organization. Topics include task/job development (job analysis, job design, job specification, job enlargement, job enrichment, performance standards, work rules, work conditions); staffing the organization (recruitment, selection, placement, promotion, demotion, interviewing, testing); performance appraisal; training and development; compensation (wage and salary administration, supplementary benefits, incentives); collective bargaining (unionization, negotiation, grievance- and arbitration); legal and other environmental issues are stressed. Prereq.: MNGT-370.

MNGT-375 Management and Organization Communications, 3 cr.
Formal structures, channels, and mechanism for communication within the organization and its environment. Informal process of communication within the organization. Supervisory and management roles in organizational communication. Dynamics of communication in and between organization work units. Functional roles/perspectives affecting organizational communications. Class exercises and case studies will be used. Prereq.: MNGT-370.

MNGT-376 Small Business Management, 3 cr.
Application of management concepts and techniques to the small firm. Special attention will be given to the particular nature, opportunities, needs, and problems of small manufacturing, wholesale, retail, and business service firms. Topics include comparison of similarities, differences, and relations between' small. and large firms, issues and methods in starting a small firm (including selecting the legal mode of organization, buying an existing firm, franchising); funding; risk and venture management for small firms; the role of local, state, and federal government. Case studies and field research may be included. Prereq.: MNGT-370, MKTG-350 and ABF-FINA-360.

MNGT-377 Production/Operations Management, 3 cr.
This course covers subjects related to the design of production inventory, and quality control systems. In the production systems design the following topics are covered: design of products and services, capacity planning, process design, work analysis and measurement, facility location, production scheduling. In the inventory control systems design the following issues will be discussed: relation of inventory system to the other functions of organizations, cost structure, deterministic and probabilistic control models. In the quality control design the following are covered: quality concept, statistical quality control methods such as control charts sampling, etc. Prereq.: MATH-110, MATH-111, MNGT-368 and MNGT-370.

MNGT-378 Women in Management, 3 cr.
The emerging role of women in business, and the special problems and opportunities created as a result. This is a course for both male and female students. The course presents and reviews the issues relevant to the emerging role of females in management and organizations. Critical evaluation of the issues are practiced in class discussions. Prereq.: MNGT-370.

MNGT-379 Introduction to Operations Research ant Management Science, 3 cr.
A survey of applied scientific methods used in management problems. Among the topics considered are linear programming and related algorithms dynamic programming, decision theory, Markov analysis project evaluation, and review techniques. Prereq.: MATH-110 MATH-111 and MNGT-368.

MNGT-380 Entrepreneurship, 3 cr.
Examination of the entrepreneurial process and the role of entrepreneurship in new ventures and small businesses. Includes discussion or how to start a new venture; obtaining financing for new businesses; marketing, R & D, and production of new products and services. Evaluation of the entrepreneurs and ways to encourage the entrepreneurial spirit in organizations of al sizes. Students will be required to write a realistic business plan. Prereq.: MNGT-370, MKTG-350 and ABF-FINA-360.

MNGT-381 International Business and Management 3 cr.
This course examines the following issues: The globe economic environment, corporate strategy, foreign operation of American firms and impact of foreign competition on the domestic market; organization for foreign production, marketing and finance, foreign markets, resources, institutions managerial problems arising out of governmental relations the cultural environment, and multinational management setting. Prereq.: MNGT-370, MKTG-350 and ABF-FINA-360.

MNGT-382 Internship in Management, 3-6 cr.
Prereq.: Senior standing and consent of Chairperson and Dean's Office.

MNGT-386 Independent Study In Management, 1-3 cr.
Prereq.: Senior standing and consent of Chairperson and Dean s Office.

MNGT-392 Business, Technology and Society, 3 cr.
Course deals with the environment of business. The role of technology in modern business organizations is considered as well as social change and social pressure on the business community. Other topics to be covered are the social responsibility of business; The Social Audits: its function in business organizations; managing modern business: changes and adaptability; technology transfer activities in modern business: the U.S. and developing countries' experiences. Prereq.: MNGT-370.

MNGT-393 Strategic Management, 3 cr.
This advanced capstone course involves the study of the concepts and techniques of determining strategies and operational policies of business organizations. Primarily through the use of cases, students are exposed to theories of business policy, business environment, and the impact of different policy making scenario on selected functions of the business organization. Prereq.: Must have applied for graduation, be in final University semester prior to graduation, completed all Business and Management Core courses, met ALL graduation requirements including the English Competency Exam and GPA requirements, and have a minimum GPA and major GPA of 2.50 at the time of registration. MNGT 379 may be taken concurrently.

MNGT-396 Industrial and Labor Relations and Collective Bargaining, 3 cr.
This course focuses on the collective bargaining process between management and employees, especially in unionized organizations but also in non-union organizations. Major topics include: historical development and current issues of the American labor movement; the unionization process and its impacts on organization; the negotiation process; the grievance/arbitration process; labor laws. Prereq.: MNGT-370 and MNGT-373.

MNGT-399 Management of Change, 3 cr.
An advanced seminar course focusing on organizational change management by managers and employees who wish to initiate a change, are assigned responsibility to manage a change, or who are affected by change initiated by others. Major topics include: nature and dynamics of change and change management; dimensions of change; change management strategies; cycle theories; stability and change; resistance to change; the change manager as change agent or resister/ defender. Prereq.: MNGT-370.

MNGT-400 Managing Organizations, 3 cr.
This course provides graduate students without a recent business academic background with a general overview of management principles and the sub-fields of the management discipline. Topics include organizational structure and performance; and the general functions of management such as planning, organizing, controlling processes, motivating, communicating, decision making, human resource management, strategic management; and management of international organizations. Prereq.: graduate standing.

MNGT-401 Business Statistics, 2 cr.
This course provides graduate students without a recent business academic background a foundation in the field of business statistics. It addresses the concepts of probability distributions and statistical inference and considers various methods of describing data, including the normal distribution. Statistical estimation, sampling, and methods of testing hypotheses of means and proportions using various distributions are discussed. A brief consideration is given to quality control, analysis of variance, and linear regression. Prereq.: graduate standing

MNGT-402 Applied Business Research, 3 cr.
This course conveys the nature, purpose, and method of applied business research for practicing managers and owner-operators and enables them to acquire research skills. Course topics include problem or project definition, data gathering, hypothesis testing, analysis of results, and developing and reporting of conclusions. Special attention is devoted to the communication process, reporting research findings at various stages, and the use of traditional and high-tech sources of business information. Prereq.: MNGT-401 and graduate standing.

MNGT-403 Leadership and Organizational Behavior, 3 cr.
This course addresses the concepts of perception, learning and motivation, and focuses on work-related attitudes and personalities of individual employees and managers. Organizational facets of stress, group dynamics, and organization culture and socialization provide a foundation for the discussion of cooperation, conflict, and influence. The role of leaders and leadership upon organizational behavior and cultures is emphasized. Management communication methods and decision-making processes are considered. Prereq.: graduate standing

MNGT-404 Production and Operations Management, 3 cr.
This course provides general coverage of production/ operations management in organizations. Emphasis is placed on the application of the P/OM concepts to both goods and service organizations. The information presented is beneficial to students majoring in all of the business administration functional areas. The course covers operations strategy, production scheduling, materials management, facilities planning and layout, material productivity and quality control. Forecasting, scheduling, inventory, and distribution modeling are discussed. Statistical process control is also presented. Prereq.: MATH -111, MNGT-401 and graduate standing.

MNGT-474 Human Resources Policy and Decision Making, 3 cr.
This course addresses personnel policy formulation and implementation. Consideration is given to human resources planning, staffing, development, and placement issues in the context of legal and collective bargaining constraints. A review of topical issues such as employment- at-will, drug testing, honesty in the workplace and other special topics is provided. Prereq.: graduate standing.

MNGT-480 Entrepreneurship, 3 cr.
This course focuses on the initiation of new business ventures as contrasted with the management of on-going enterprises. Topics covered include the characteristics of successful entrepreneurs, methods of identifying market opportunities, appraising market potential, determining startup costs of acceptable purchase price, legal aspects of organization or acquisition, raising venture capital, initial capital structure, selection of the board of directors and key managers, allocation of control among involved parties, and method of rewarding entrepreneurs and key managers. Cases, reading, and some outside speakers will be used. The major emphasis, however, will be on the evaluation of prospective "real world" ventures. Prereq.: graduate standing.

MNGT-481 International Management, 3 cr.
This course examines the salient features of decision-making and management practices in multinational firms. Particular attention is given to organizational planning and control functions, and to problems encountered by managers as they interact with host governments and institutions. Linkages between certain cultural factors and features of the managerial climate are also examined. Prereq: graduate standing.

MNGT-487 Strategy and Organization, 3 cr.
This course serves to integrate preceding courses through the study of strategy formulation and implementation functions and responsibilities of top-level management. The topics addressed include the concept of corporate strategy, the strategic planning and resource allocation processes, the design of formal organizational structure, management control systems, reward and sanction systems, the selection and training of key personnel, and the leadership role of the chief executive officer. Cases and readings are drawn from a variety of types of organizations. Prereq.: graduate standing.

MNGT-488 Strategic Planning, 3 cr.
This course provides an examination of various models and research findings in the area of strategic planning and of the theoretical and managerial issues raised by these models, findings, and evolving organizational practice. The topics covered include concepts of strategy, analytical informational and behavioral characteristics of the strategic planning process, the design and organization of strategic planning systems, and patterns of strategic behavior. Examples are drawn from a variety of institutions, although the major emphasis is on business. Prereq.: graduate standing.

MNGT-489 Management of Organization Change, 3 cr.
This course explores the concept of successful management of organizational and behavioral change, focusing on both "planned" and "unplanned" changes and emphasizing the development of change strategies and measurement of change effectiveness. Included will be group laboratory work using video tape systems. Attention will also be given in response to external (e.g., social) changes. Opportunities exist for field work in various institutional contexts. Prereq.: graduate standing.

MNGT-498 International Business, 3 cr.
This course examines the cultural, social, political and economic factor which underlie certain business practices in foreign countries Depending upon the expertise and preference of the instructor the course may focus upon a few primary geographic areas (e.g., Eastern Europe, Far East) intensively, or it ma present a wide array of cultural environments in survey fashion. Prereq.: graduate standing.

MNGT-500 Master's Project, 3 cr.
Approval of major advise is necessary.

MNGT-501 Master's Thesis, 3 cr.
Approval of major advise is necessary.

MNGT-502 Business Policy, 3 cr.
This course focuses upon strategy formulation and implementation at the highest level of organizations. Methods of obtaining resources and creating systems, structures, and policies needed to attain strategic goals are addressed, as is the critical role of the chief executive office (CEO) or the owner-operator of smaller entities. The common body of knowledge acquired from other graduate business courses is integrated and applied to policy and strategy issues or practices within a wide range of organizational frameworks, including multinational corporations, small-to-medium-sized enterprises (SMEs), and sole proprietorship. The case method of instruction is emphasized. Prereq.: graduate standing, student must be in last semester of the MBA Propgram and must have completed all other Phase II Advanced Grduate Business Core courses in the program.

MKTG-350 Principles of Marketing, 3 cr.
This course provides a comprehensive overview of the marketing process by explaining its role in business and society. Major topic include market segmentation and research, purchasing behavior in the consumer and industrial markets, a careful analysis of the marketing mix (product, price, distribution an' promotion) and the planning and evaluation of the overall marketing effort. Prereq.: All Foundation Courses including ECON-217.

MKTG-351 Consumer Behavior, 3 cr.
This course examines the buyer as a problem solver; buying decision processes sociological and psychological factors affecting buyer behavior and consumer behavior models. The course shows how consumer behavior concepts are used in the formulation a the firm's marketing strategy. Prereq.: MKTG-350.

MKTG-352 Advertising, 3 cr.
This course examines the roles and management of advertising, sales promotion, public relations, and publicity in the company's promotional mix Major topics include determining promotional objectives budgeting, and planning, executing, evaluating an' coordinating the promotional effort. Prereq.: MKTG-350.

MKTG-353 Marketing Research, 3 cr.
An investigation a the research necessary for the formulation of marketing policies. Topics include research design; sampling; and statistical analysis. Prereq.: MKTG-350 and MNGT-368.

MKTG 354 Personal Selling, 3 cr.
Introduction to the rationale and methods for effective person-to person communication in the marketing of products, services, and ideas. Application' of the marketing concept to the personal selling process an' development of customer relationships. Course makes use of in-class presentations and role-playing. Prereq: MKTG-350.

MKTG 355 Electronic Commerce, 3 cr.
This course provides a basic understanding of how business transactions take place over digital networks, mostly the Internet. The topics addressed include the impact of the Internet on the marketing mix, new challenges and opportunities presented by consumer and business buying behaviors on the Internet, design principles of an effective marketing Web site, e-commerce security and payment systems, important companies in the Internet marketing business, major Web sites, e-commerce resources available to marketers, and models for online retail. The course also examines the role of the Internet in promoting global commerce. Prereq.: MKTG 350.

MKTG-356 Retail Management, 3 cr.
The various marketing activities involved in retailing are examined individually and as part of a total system. Emphasis is placed upon technological changes and upon factors determining store location, merchandise management, organization, purchasing, and competition in the retail environment. Prereq.: MKTG-350

MKTG-357 Sales Management, 3 cr.
This course exposes students to the roles of professional sales people in the marketing system. It focuses on the development of essential selling skills and the management of sales people. Prereq.: MKTG-350. MNGT-370 recommended.

MKTG-358 International Marketing, 3 cr.
This course examines the special problems of marketing in an international setting. Reasons for international expansion, both historically and in the present, are discussed. The cultural, political, and legal environments for international marketing are examined. Problems of product, promotion, price, physical distribution, and organization on an international scale are also examined. Prereq.: MKTG-350.

MKTG-359 Marketing Management, 3 cr.
A capstone course designed to stress the managerial aspects of marketing. Consideration of product, pricing, distribution, promotion, and organization design are related through student projects to the development of the firm's marketing strategy. Prereq.: MKTG-350 plus one other Marketing course and ABF-ACTG-201.

MKTG-360 Marketing Channels, 3 cr.
This course is designed to prepare future managers to successfully handle the interrelationships among manufacturers, wholesalers, retailers, and consumers. Topics covered include analysis of marketing channel structures, development of channel strategy, and management of marketing channels. The course will emphasize how to plan, organize, and control the economic, political, and social relationships among institutions and agencies to make certain that products and service are available for use or consumption by industrial, commercial, and household consumers. Prereq.: MKTG-350.

MKTG-366 Business to Business Marketing, 3 cr.
An in-depth look at marketing in the industrial setting. Topics covered include the industrial buyer organization, planning, product and pricing policies, and sales techniques. Extensive use is made of up-to-date readings and cases. Students synthesize their learning in a study of major industrial firm or governmental branch. Prereq.: MKTG-350.

MKTG-382 Internship in Marketing, 3 cr.
Prereq.: senior standing, consent of Chairperson and Dean's Office.

MKTG-389 Independent Study in Marketing, 3 cr.
Prereq.: senior standing. consent of Chairperson and Dean's Office.

MKTG-400 Fundamentals of Marketing, 2 cr.

This course is designed for graduate students who have not recently had formal academic training in marketing. The course develops knowledge of the fundamentals of the marketing discipline, including the responsibility of a firm's marketing personnel to develop and manage productive relationships with the firm's customers and the means by which those relationships are continuously improved. Prereq.: graduate standing.

MKTG-402 Marketing Management, 3 cr. This course focuses on the techniques of management as applied to the functional areas of marketing. Prereq.: graduate standing.

MKTG-451 Consumer Behavior and Marketing Action, 3 cr.
This course focuses in analyzing demand, identifying market segments, and predicting customer response to alternative marketing strategies using concepts from the behavioral sciences. Prereq.: MKTG-402 and graduate standing.

MKTG-452 Advertising Management, 3 cr.
This course explores advertising from the viewpoint of business management, develops an understanding of the role of advertising under various conditions, and looks at the problems of integrating advertising strategies into the firm's total marketing program. Prereq.: MKTG-402 and graduate standing.

MKTG-453 Marketing Research, 3 cr.
This course explores different approaches to planning, collecting, analyzing, and communicating information from the marketplace, including techniques and applications for specific marketing areas. Prereq.: MKTG-402, MNGT-368 or equivalent and graduate standing.

MKTG-456 Channel Distribution and Retailing, 3 cr.
This course provides for the study of retailing as an integral part of the economic system and examines retailing from both the manufacturer's perspective and consumer's perspective. It focuses on management and behavioral theories. Prereq.: MKTG-402 and graduate standing.

MKTG-458 Global Marketing, 3 cr.
This course focuses on identifying and analyzing worldwide marketing opportunities and generating strategies for overseas marketing, and explores the impact of environmental differences on marketing strategies and customer response. Prereq.: MKTG-402 and graduate standing.

MKTG-468 Industrial Marketing, 3 cr.
This course examines planning, organizing, and controlling industrial marketing activities, and studies industrial products and how they are marketed. Different marketing techniques are discussed according to the nature of industrial products and services. Prereq.: MKTG-402 and graduate standing.

MKTG-500 Master's Project, 3 cr.
Approval of major advisor is necessary.

MKTG-501 Master's Thesis, 3 cr.
Approval of major advisor is necessary.

Last Updated April 20, 2001