No Proficiency
(0)

Proficiency
(2)

High Proficiency
(3)

Introduction

Has an introductory paragraph but does not identify the purpose of the paper and its subsequent sections.

Has an introductory paragraph, identifies the purpose of the paper, but does not identify its subsequent sections.

Clearly introduces the paper and identifies its purpose and its subsequent sections.

Company’s History and its Leadership

Fails to identify the major CEOs (the leadership) and their business contributions. Fails to identify the company’s mission statement and its history.

Identifies some major CEOs (the leadership) and gives a partial answer regarding their business contributions. Fails to identify the company’s mission statement and its history.

Identifies some major CEOs (the leadership) and give a partial answer regarding their business contributions but clearly identify the company’s mission statement and its history.

Clearly identifies the major CEOs (the leadership) and their business contributions and clearly identifies the company’s mission statement and its history.

Financial Report

Fails to include a financial report.

Shows some financial information but does not explain its meaning; the financial comparison is incomplete.

Shows some financial information (by using graphs, tables) and provides a clear explanation; the financial comparison is incomplete.

Shows some financial information (by using graphs, tables) and provides a clear explanation; the financial comparison is complete (compares with a competitor or industry average and over time, at least three years)

External Analysis

Fails to include an external analysis.

Provides an external analysis that does not draw on models (i.e., Porter’s model, General Env., SWOT) and that only identifies without explaining how external factors (i.e., competitors, technology, culture, the social environment, opportunities and threats) influence the business strategies.

Provides an external analysis that does not draw on models (i.e., Porter’s model, General Env., SWOT) but that identifies and explains how external factors (i.e., competitors, technology, culture, the social environment, opportunities and threats) influence the business strategies.

Provides a systematic external analysis that draws on models (i.e., Porter’s model, General Env., SWOT) and that identifies and explains how external factors (i.e., competitors, technology, culture, the social environment, opportunities and threats) influence the business strategies.

Internal Analysis

Fails to include an internal analysis

Provides an internal analysis that does not draw on models (i.e., VIRO/VIRN, Value-Chain Model, SWOT) and that only identifies without explaining how internal factors (i.e., the resources, capabilities, core competence, strengths and weaknesses) influence the business strategies.

Provides an internal analysis that does not draw on models (i.e., VIRO/VIRN, Value-Chain Model, SWOT) but that identifies and explains how internal factors (i.e., the resources, capabilities, core competences, strengths and weaknesses) influence the business strategies.

Provides a systematic internal analysis that draws on models (i.e., VIRO/VIRN, Value-Chain Model, SWOT) and that identifies and explains how internal factors (i.e., the resources, capabilities, core competence, strengths and weaknesses) influence the business strategies.

Identification of Strategies

Fails to identify the strategies

Only identifies some strategies.

Only identifies the business level and corporate level strategies. Identifies some general ideas or issues from the textbook and related class material.

Clearly identifies the business level, corporate level, collaborative, and international level strategies. Clearly identifies some ideas or issues from the textbook and related class material.

Recommendations

Fails to propose recommendations

Provides recommendations without elaboration and without drawing on the previous analysis.

Provides recommendations that draw on the previous analysis, but don’t give much elaboration.

Provides well-elaborated recommendations that draw on the previous analyses

Conclusion

Fails to include a conclusion

Provides a conclusion but the content is not integrative based on the paper.

Provides a conclusion that integrates only part of the analysis given in the paper.

Provides a thoroughly integrative conclusion.

Flow of the Argumentation and Usage of sub-titles.

The flow of the argumentation is incoherent & difficult to follow. No sub-titles were used. Many spelling and grammar errors, use of incomplete sentences, inadequate proof reading.

The flow of the argumentation is coherent but difficult to follow. No sub-titles were used. Many spelling and grammar errors.

The flow of the argumentation is coherent but difficult to follow. Sub-titles were used to clarify each section of the paper. Few spelling and grammar errors.

The flow of the argumentation logical and well articulate.  Subtitles are used to clarify each section of the paper. No spelling or grammar errors.