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Introduction 

This minor is for students interested in complementing a major discipline with marketing studies.

Courses 

Required Courses

 

9 credits

MKTG-350

Principles of Marketing

3 credits

MKTG-351

Consumer Behavior

3 credits

MKTG-359

Marketing Management

3 credits

One of the following

 

3 credits

MKTG-352

Advertising

3 credits

MKTG-357

Sales Management

3 credits

Three of the following

 

9 credits

*MKTG-352

Advertising

3 credits

MKTG-353

Marketing Research

3 credits

MKTG-354

Personal Selling

3 credits

MKTG-356

Retail Management

3 credits

*MKTG-357

Sales Management

3 credits

MKTG-358

International Marketing

3 credits

MKTG-360

Marketing Channels

3 credits

MKTG-366

Business to Business Marketing

3 credits

Total

 

21 credits

 

 

Other 

*Can only count once in Marketing Minor.

Business and Management

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