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Introduction 

Marketing is an essential function in any business; it deals with the strategic and tactical planning activities of organizations which develop, price, promote and distribute goods and services aimed at meeting the needs of customers through commercial exchanges.  The marketing courses are designed to provide students with a foundation of marketing theory and practice in manufacturing and service organziations in both for profit and non-profit sectors.
 

Admission to the Program 

Freshmen:  19 composite ACT or 890 combined SAT or top 50% class rank.
Transfer:  Cumulative 2.0 GPA (on a 4.0 scale) from all colleges and/or universities attended and be in good academic standing.

Degree Requirements 

To major in marketing, as freshmen and sophomores, students must first meet the admissions requirements of the College of Business and Management.  Once admitted to the college, finance majors must take 36 credit hours of core courses, 15 credit hours of  courses in the areas of consumer behavior, marketing research, marketing management, and international marketing and business policy, and 9 credit hours chosen from a variety of marketing electives.

 

Bachelor Degree Requirements

A minimum of 120 semester hours must be earned by every undergraduate student to be eligible to graduate from Northeastern.

Additional Requirements

1.  General Education Program:  All undergraduate students must complete the General Education Program requirements consisting of 39 semester hours in the following distribution areas:
  • Social/Behaviour Sciences (12 hours)
  • Natural Sciences (9 hours)
  • Mathematics (3 hours; grade of "C" or higher at college level)
  • Humanities (9 hours)
  • Fine Arts (6 hours
2.  University Requirements:  English Composition I (grade of "C" or higher) and one Improving Human Relations course (consult the schedule of classes or catalog for listing of courses).
3.  Residency:  The last 30 consecutive credit hours must be taken at Northeastern, unless permission is received from the Office of Enrollment Services.
4.  Upper Division:  Students must complete a minimum of 24 semester hours at the 300 level and 18 semester hours at the 200 or 300 level.
5.  Academic Major and Minor:  Undergradute students must complete a major.  Some majors require a minor or set of cognate courses.  Students must earn a grade of "C" or higher in all courses counted toward the major, the minor, cognate and profressional sequences.  No "P" grades will count toward a major, moinior or approved area of study.  All grade point average requirements must be met for successful completeion of a program of study.
6.  Grade Point Average:  To be eligible to graduate, a student must have a minimum cumulative 2.0 GPA (overall "C" average).  Some academic programs and departments have other specific grade requirements.  Check with your academic advisor.

Requirements are subject to change so please refer to the current catalog for up-to-date information.
 

Courses 

Core Courses

ABF-ACTG 201        Introduction to Financial Accounting.........3 cr.
ABF-ACTG 202        Introduction to Managerial Accounting.....3 cr.
ABF-BLAW 285       The Legal Environment of Business..........3 cr.
ABF 350                    Management Information Systems............3 cr.
ABF-FINA 360         Principles of Financial Management I........3 cr.
MKTG 350               Principles of Marketing..............................3 cr.
MNGT 370               Principles of Management.........................3 cr.
MNGT 377               Production/Operations Management........3 cr.
MNGT 379               Operations Research.................................3 cr.
ECON 215               Principles of Macroeconomics..................3 cr.
ECON 217               Principles of Microeconomics...................3 cr.
MNGT 368               Business Statistics....................................3 cr.
                                     TOTAL..............................36 cr.

 

Required Courses

MKTG 351               Consumer Behavior...................................3 cr.
MKTG 353               Marketing Research...................................3 cr.
MKTG 358               International Marketing..............................3 cr.
MKTG 359               Marketing Management.............................3 cr.|
MNGT 393               Strategic Management..............................3 cr.
                                     TOTAL..............................15 cr.

 

Elective Courses

Three Additional Marketing Electives chosen from among the following:
MKTG 352               Advertising.................................................3 cr.
MKTG 354               Personal Selling.........................................3 cr.
MKTG 355               Electronic Commerce................................3 cr.
MKTG 356               Retailing.....................................................3 cr.
MKTG 357               Sales Management....................................3 cr.
MKTG 360               Marketing Channels...................................3 cr.
MKTG 366               Business to Business Marketing...............3 cr.
*MNGT 378             Women in Management.............................3 cr.
*MNGT 354             Logistics Management..............................3 cr.
*MNGT 357             Purchasing Management...........................3 cr.
*MNGT 380             Entrepreneurship.......................................3 cr.
*MNGT 399             Management of Change............................3 cr.

* Up to two non-marketing courses can be applied to electives
toward the major in Marketing for the Bachelor of Science Degree.
                                     TOTAL..............................9 cr.

Opportunities 

Student Organizations

The Marketing Club invites guest lectureres to campus, provides career opportunity sessions, and participates in other activites that reflect the interestes of its members.

The business student clubs organize international business conferences, focusing on a different region annually.

One Book Per Semester Program

In the College of Business and Management (COBM), students have the opportunity to participate in One Book per Semester for COBM Students and Faculty, a unique program through which the participating students and faculty in the college engage in reading and discussing a current and common business and management best seller book throughout the semester.
 

Careers & Employment 

Students majoring in marketing can choose from a variety of career areas.  Examples include personal selling, retail management, distribution planning, customer services, advertising/sales promotion, product/brand management, telemarketing, and franchise unit management.

Program Contact Information 

Financial Aid

For Financial Aid Information, call (773_ 442-5160 or visit the web at http://www.neiu.edu/FinAid.htm.  Clock on Financial Aid & Scholarships.

Northeastern's Federal School code is 001693.

For Foundation Scholarship information, contact Michelle Morrow at scholarships@neiu.edu or visit the web at http://www.neiu.edu.   Go to the Prospective Student tab and click on Financial Aid & Scholarships.

Admissions Counseling

Meet an Admission Counselor in the Admissions Counseling Office.  Prospective students are seen on a walk-in basis.  Admissions Counselors are available:

Monday thru Thursday
9:00am to 6:30pm

Fridays
9:00 am to 4:00 pm

Admissions office:  (773) 442+4050
Email:  admrec@neiu.edu

For further information, please call (773) 442-6111.
 

Business and Management