Our faculty represent diverse business experiences and cultural backgrounds, are student-centric, highly committed to student engagement and student success, and stand committed to delivering a curriculum that blends academic knowledge with professional experience. The curriculum is designed to provide students with options to pursue internships, participate in international student exchange programs and study tours, and to work on customized business projects as part of independent study. The ultimate goal is to prepare graduates for career opportunities in the highly competitive and continuously changing business environment. To achieve this, the curriculum is updated periodically to keep pace with changing technology and pedagogical approaches.
In this major, you’ll study the theory and practice of management. The study of organizational behavior and structure, international business, and strategic management provide an understanding of management techniques and practices that help businesses and other organizations with the best chances of meeting their goals and objectives. Our carefully crafted courses provide students with in-depth business perspectives about small, medium, and large organizations, and includes those in profit as well as non-profit sectors.
Students majoring in management are prepared to work as human resource management specialists, production and inventory control specialists, quality assurance analysts, production planners, unit managers, and management trainees in a variety of organizations.
Marketing is an essential function in any business. In general, marketing consists of determining what customers want and how to deliver it to them. More specifically, marketing deals with the strategic and tactical planning activities of organizations such as creating products, setting prices, distribution, and communication, in an effort to meet the needs of customers. The marketing curriculum is designed to provide students with a foundation of marketing theory as well as opportunities to develop applied marketing skills. With advances in technology and communication, and the emergence of new media, marketing practices have changed drastically. Our marketing program integrates these new practices and approaches in its highly competitive and current curriculum.
Students majoring in marketing can choose from a variety of career areas, including product and brand management, personal selling, marketing research, advertising and promotion, retail management, social media and digital marketing, distribution planning, and customer service.
For more information about the department, contact the Department Chair, Dr. Sundaram Dorai at email@example.com or (773) 442-6135.
How to Become a Major
The following majors are offered in management and marketing.
- General Business Administration
Management and Marketing students are encouraged to supplement their majors with relevant minors from the following options.
- International Business
The Program Advisement Office provides centralized advisement to students who wish to enroll in undergraduate business courses.
Northeastern’s Academic Advising will help you fulfill general education requirements.
For general Northeastern admission requirements, the Admissions Office helps new and returning students through the application process. In addition, the Transfer Center assists transfer and veteran students with transitioning to our campus.
A variety of scholarships are available for majors in the College of Business and Management. A list of such scholarships along with the criteria for each one is available here.
Clubs & Organizations
The Business and Management Club enables students to interact with practicing managers from the business world through a variety of activities and speakers which focus on "real-world" management experience.
The Marketing Club invites guest lecturers to campus, provides career opportunity sessions, and participates in other activities that reflect the interests of its members.
More details and contact information for student clubs at the College of Business and Management are available here.
The Office of Student Leadership Development houses other clubs and organizations to meet the interests of students on campus.
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